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“ Conceptual is driven by the desire for fun and to be different, limited only by our imagination. ”
 – Fraser Hickox

The conceptual:™group is an exclusive and private collection of synergized business ventures with diverse interests in the design, development and management of brands, products and technical services in the diverse areas of real estate, to lifestyle and entertainment.

The group aims to grow through leveraging its resources and expertise from hotels and spas, to bars and restaurants; travel and technology; design and development; and entertainment; and management consultation – to the mutual benefit of each internal business venture.

The design emphasis lies in smart and simple elegance, bold and youthful creative passion, and a tight interdependence on each and every one of our talented crew and conceptual:™ businesses. Through ideation, recognize change and provide for this.

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